A Controversial Patent Application

In June 2012, it was revealed that an individual in the United States had applied for a patent for a tool which claimed to be able to automate search engine optimization (SEO) tasks. It is hard to tell whether or not the tool will work effectively, but it seems that there will be limits to its usefulness. Critics say that optimization cannot be reduced to the tasks which the patent description details.

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Look Out As Well As In

Website optimization is a tricky business. Each site needs its own distinctive approach. In addition, innovations open up fresh opportunities. Furthermore, when using social media, techniques need updating in line with recent research findings. Despite these points, it is important to remember that some lessons have a wide application.

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